Client: HiBob

Activity: A custom-made space-themed mission (by Wildgoose)

Format: Hybrid, with in-person and remote colleagues on a shared leaderboard

Location: London, plus remote participants

Event date: 8 May 2025

HiBob had a closely guarded secret: the location of the new office it would move into that autumn. Rather than announce it in a memo, the company asked Wildgoose to build the reveal into a game. Around 150 colleagues, in the office and at home, worked through a custom space-themed mission that unlocked three words — and those words, entered into what3words, gave up the address of the new building: Space House.

The Brief

Lou Cooper, Office and Experience Manager at HiBob, got in touch with Wildgoose to help reveal the location of the company’s new office, due to open that autumn, without simply sending round a memo. The brief needed to:

  • Reveal a closely guarded secret - the new office location - to around 150 colleagues in a way that built genuine anticipation
  • Work across a hybrid audience, keeping in-person and remote colleagues equally involved in the same moment
  • Fit into a tight 45-60 minute window rather than a longer event
  • Feel genuinely unexpected and true to HiBob’s own culture, rather than a standard company announcement
  • Reflect HiBob’s brand and identity throughout the experience

These constraints pointed towards a themed, technology-led activity that built towards a single, satisfying reveal rather than a straightforward announcement.

The Solution: A Custom-Made Space-Themed Mission

Wildgoose designed a custom-made, space-themed hybrid activity tailored to HiBob’s brief, with the theme chosen as a direct nod to the name of the new office itself: Space House. Inspired by a classified intergalactic mission, participants were split into small teams of around five and challenged to complete a series of 20 tasks, including trivia and puzzles, creative photo challenges, and laugh-out-loud video challenges. Each task unlocked part of the story; as teams progressed, they revealed three key words which, combined and entered into what3words, pinpointed the exact location of HiBob’s new office.

Key delivery details:

  • Date & time: 8 May 2025, running for 45-60 minutes
  • Format: Hybrid, combining in-person colleagues with remote participants joining via the Mobile Adventures app on a shared leaderboard
  • Group size: Around 150 participants, split into teams of around five
  • Content: 20 tasks spanning trivia and puzzles, creative photo challenges, and video challenges, themed around a classified space mission
  • Customisation: The activity was custom-branded to reflect HiBob’s identity and values via the Custom Brand Add-on
  • Reveal mechanic: Three key words unlocked through the challenges were combined and entered into what3words to reveal the office location

The Result

We wanted to reveal the location of our new office in a way that felt uniquely HiBob - something fun, unexpected, and a little left field. A standard ‘drumroll please’ moment just wouldn’t cut it. Bobbers have come to expect the unexpected, and Wildgoose delivered exactly that. The custom space-themed mission was spot on. It brought our culture to life with clever, Crystal Maze-style challenges and a brilliant final reveal using what3words. It was engaging, playful, and perfectly captured the spirit of who we are. Huge thanks to the Wildgoose team for helping us turn a simple office announcement into something memorable and meaningful. You nailed the brief!

— Lou Cooper, Office and Experience Manager, HiBob

For a wider view of what clients think of Wildgoose, see our Trustpilot reviews.

Why It Worked

  • Choosing a space theme as a direct nod to the new office’s name, Space House, gave the reveal a clever, on-brand punchline rather than a generic theme picked at random
  • A mission-style build-up, unlocking three key words towards a what3words reveal, turned a routine announcement into a genuine shared moment, fitting HiBob’s own playful brand identity
  • Splitting a group of around 150 into teams of five kept everyone actively involved rather than passively waiting for a reveal
  • Running the activity across both in-person and remote colleagues meant no one missed out on the moment, regardless of location
  • A tight 45-60 minute format meant the reveal fitted neatly into the working day without becoming a lengthy event
  • Custom branding tied the activity clearly to HiBob’s own identity throughout

The Client

HiBob is the company behind Bob, a cloud-based HR platform used by thousands of multinational companies to manage people, culture and payroll. Wildgoose worked with Lou Cooper, Office and Experience Manager at HiBob, to design a hybrid team activity revealing the location of the company’s new office.

Announcing an office move, a rebrand, or another milestone your team won’t forget? Explore our custom-made team building experiences, or see what works for a hybrid audience.