Client: IHG Hotels & Resorts

Activity: The Ultimate (by Wildgoose)

Format: In-person, outdoor GPS Treasure Hunt, with Wildgoose Onsite host

Location: Frankfurt, Germany

Event date: April 27, 2026

An in-person outdoor GPS activity for around 52 colleagues, delivered in Frankfurt to open IHG’s annual HLG Europe team meeting.

The Brief

Laura Pegg, HLG Europe Manager, Design & Engineering, at IHG Hotels & Resorts, got in touch with Wildgoose to open an annual team meeting held in a different European city each year. The brief needed to:

  • Bring together around 52 colleagues from across Europe, spanning architecture, interior design, fire and life safety, engineering, new hotel openings, and capital planning
  • Break the ice and open a three-day event on a fun, relaxed note, rather than starting straight into business sessions
  • Give colleagues who mostly work across different European cities a genuine chance to reconnect and unwind together
  • Work in a single shared language that suited a pan-European group, drawn from many different home countries
  • Make the most of Frankfurt itself as the host city for that year’s meeting, rather than staying inside a hotel or conference room

These constraints pointed toward an in-person, outdoor activity that could turn a new city into part of the experience, while easing a busy, cross-discipline group into a demanding few days together.

The Solution: The Ultimate

Wildgoose delivered The Ultimate, our flagship GPS outdoor challenge, configured for Frankfurt.

Key delivery details:

  • Date: Monday, April 27, 2026, as the opening activity of a three-day team meeting
  • Format: In-person, outdoor GPS Treasure Hunt, with Wildgoose Onsite host
  • Location: Frankfurt
  • Language: Delivered in English to suit the pan-European group; Wildgoose can deliver the same activity in German for teams based locally in Germany
  • Group size: Around 52 participants, split into competitive teams across the HLG Europe team
  • Customization: Delivered as a standard Wildgoose activity, with no custom branding or custom questions added

The Result

I am pleased to report that the event went very well thank you, enjoyed by all and the weather was equally ‘kind’ to us.

— Laura Pegg, HLG Europe Manager, Design & Engineering, IHG Hotels & Resorts

Laura described the activity as engaging and creative, encouraging collaboration and a healthy competitive spirit, and a fantastic way for the team to experience Frankfurt together. IHG confirmed they would consider Wildgoose again for future team meetings, which are held annually in a different European city.

For a wider view of what clients think of Wildgoose, see our Trustpilot reviews.

Why It Worked

  • Running an outdoor GPS activity on Day One gave a cross-discipline team, who don’t normally work in the same city, a shared, relaxed way to reconnect before three days of business sessions
  • Delivering in English gave a pan-European group a single shared language for the day, with Wildgoose able to run the same activity in German for teams based locally in Germany
  • Exploring Frankfurt itself, rather than staying inside the meeting venue, turned the host city into part of the experience
  • A tried-and-tested, off-the-shelf activity meant IHG could book quickly and repeat the format easily for future team meetings in other European cities
  • Good weather on the day added to an already well-received activity, but the format itself carried the day regardless

The Client

IHG Hotels & Resorts is a global hotel company spanning multiple brands worldwide. Wildgoose worked with Laura Pegg, HLG Europe Manager, Design & Engineering, to open the HLG Europe team’s annual meeting for colleagues from across the region.