Client: Amazon
Activity: The Ultimate Challenge (by Wildgoose)
Format: In-person, multi-city outdoor GPS challenge
Location: London (Shoreditch), Luxembourg and Madrid
Event date: 22 October 2025
The Brief
Amazon was planning to host a company conference across several European offices and wanted to include a team building activity as part of the agenda. Rather than bringing everyone together in a single location, participants would join from their respective offices across Luxembourg, London (Shoreditch) and Madrid.
The activity needed to create a sense of one connected event despite taking place across multiple cities. It also had to fit around the existing Zoom call that teams would be using during the conference, rather than asking participants to join a separate briefing.
With locations and participant numbers subject to change, the final activity would need to be flexible enough to allow for last minute changes and updates to numbers.
The Solution
Wildgoose delivered The Ultimate as a simultaneous Multi-City GPS Challenge, allowing the teams in London, Luxembourg and Madrid to take part in the same activity at the same time. Rather than operating as three separate events, every team competed together on a single shared leaderboard, creating a connected experience across all locations.
One of our expert remote hosts joined Amazon’s conference Zoom call to deliver a high-energy, uplifting briefing to all the participants at once. This removed the need for an additional briefing link and kept the activity feeling like a cohesive part of the wider agenda.
The Ultimate is an in-person GPS challenge, but Wildgoose’s multi-city functionality makes it possible for teams in different places to navigate maps of their respective locations, completing the same tasks and challenges that earn them points on one shared ‘global’ leaderboard. This meant that all 113 participants who were spread out across offices in London, Luxembourg and Madrid shared the same unified team experience.
To tailor the experience to Amazon, the activity included the Custom Brand Add-on alongside eight bespoke questions built specifically for the event.
The Results
The activity successfully brought together colleagues across three different cities (and countries) by allowing everyone to participate in the same activity on one shared leaderboard. Using the existing Zoom call for the briefing simplified the participant experience, while the flexibility of the Wildgoose set-up meant last minute changes could easily be accommodated without putting the conference at risk. The addition of Amazon branding and bespoke questions also helped create a consistent experience across every location.
The event received positive feedback from the client, with Karley Ray, Executive Assistant at Amazon even returning to Wildgoose in April 2026 to book a second multi-city activity.
Client Testimonial
We did the Ultimate with you in October and my team loved it.
— Karley Ray, Executive Assistant, Amazon
Ready to bring your global teams closer together? Discover The Ultimate Challenge, or learn more about our Multi-City team building experiences.
